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Case Study: SupplySide West 2024
SupplySide West is the premier trade show for the health, nutrition, and supplement industries. It gathers industry leading professionals from various industry sectors. Dietary supplements, functional foods, personal care, and sports nutrition are just some of the industries represented here.
As one of the largest events of its kind it provides an unparalleled opportunity for companies to showcase innovations. Both attendees and exhibitors converge to explore industry trends and connect with influential buyers and suppliers.
The Show
One of the key aspects that make SupplySide West essential is its focus on product development, science, and strategy. SupplySide West 2024 featured over 1,300 exhibitors. This direct access to industry heavyweights provides unparalleled access to cutting edge ingredients, services, and technologies.
The show also offers an array of educational sessions. Workshops and keynote speakers addressed the latest regulatory updates and research advancements. Marketing strategies were also discussed as the health and wellness industry is one that is constantly evolving.
For companies, the benefits of attending SupplySide West extend beyond the exhibit hall. The event provides invaluable networking opportunities, facilitating direct interactions with decision-makers, product developers, and industry thought leaders. By attending, brands can forge new partnerships, strengthen existing relationships, and gain insights from industry peers.
This environment is ideal for gathering market intelligence, sourcing high-quality ingredients, and generating leads that drive business growth. In short, SupplySide West is an essential event for companies looking to advance their position in the health and wellness sector and gain exposure to the latest industry trends and innovations.
The Project
This custom 20×20 trade show booth designed for Applied Food Sciences at SupplySide West incorporates a sleek, open design with distinct elements that capture attention and facilitate engagement.
The booth’s structure features towering, branded pillars prominently displaying the AFS and Mycothrive logos, ensuring brand visibility across the exhibit floor. These tall, modern elements create a sophisticated look that immediately conveys professionalism and authority.
One standout feature is the organic aesthetic achieved through natural textures, wood flooring, and live greenery, which add warmth and an approachable feel to the space. A section with wooden slats extends above, creating a canopy-like effect that draws the eye upward and gives the booth a unique architectural flair. This design not only makes the booth stand out visually but also aligns with AFS’s focus on natural ingredients, enhancing the brand message.
This booth also includes interactive digital displays strategically placed at eye level, providing an engaging way for attendees to learn more about AFS products. Small seating areas with high-top tables invite casual conversations, making it easy for representatives to connect with potential clients.
Overall, the thoughtful blend of digital engagement tools, natural design elements, and open layout creates an immersive brand experience that resonates with attendees, helping AFS leave a lasting impression at the event.