Trade Show Spotlight: Consumer Electronics Show

The Consumer Electronics Show (CES) is the country’s largest consumer electronics convention. It’s held each year in January, with next year’s dates taking place on January 7-10, 2020 in Las Vegas, Nevada. This trade-only event is open to people 18 years and older who work in the consumer technology industry. Attendees must show their business credentials in advance. 

Even though CES is not open to the public, people eagerly await news and updates from the event. After all, CES is home to brand new innovations and emerging technologies that relate to virtual reality, cryptocurrency, mobile devices, smart homes, self-driving cars and new gaming consoles. Who can resist topics like these? 

IGE Builds Custom Exhibits for CES 

CES is one of the biggest trade show events on the planet, so it’s no surprise that IGE does a lot of work for this event. One of the latest exhibits we built for CES was for our client Whirlpool. We managed the strategic planning, executed the creative strategy and launched the final product. 

Whirlpool’s custom exhibit display showcased its newest merchandise, including 300 innovative appliances. Our designers were careful to incorporate the brand’s promise of warmth and hospitality throughout the display. We achieved this with soft lighting, lifestyle images and custom cabinetry. Over 28,000 visitors paid a visit to Whirlpool’s display over the course of a few days.

Want to Exhibit at CES? Start Early  

CES is the place where pioneering thinkers and business leaders come together to share ideas and develop groundbreaking technologies. Each year, the event showcases more than 4,500 exhibiting companies and welcomes more than 170,000 attendees from all over the world. 

The event is also owned and produced by the Consumer Technology Association (CTA), so it draws in some of the biggest names in the consumer electronics industry. If your company has anything to do with this field, CES is a place you want to be. Of course, it goes without saying that CES is incredibly demanding and competitive, so you can’t skimp by on a mediocre trade show booth. 

The first step is to decide on a goal for your exhibit:

• Launch a product
• Get media coverage 
• Generate leads 
• Elevate your brand 
• Conduct meetings 

Once you define your goal, you can pick an exhibit space within CES. For example, Eureka Park is a startup arena that is great for brands launching new products and ideas. From there, you can apply for an exhibit space and begin working on a custom convention booth design that meets your needs and goals. 

If you hope to exhibit at CES one day, it’s never too early to get started. Contact IGE to discuss your trade show project for CES.